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E-Commerce

eco Association Specifies Three Requirements for Further Progressing E-Invoicing

Online Marketing

The Pros and Cons of Ad Blocking - Finding the Balance

Domains

What dotBrands Can Do for Companies

Developing a Brand Launch in the Digital Landscape
Online Marketing

Developing a Brand Launch in the Digital Landscape

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy...

Events

Please refer to our Event Listing in German language at E-Commerce Events.


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    Contact
    Contact Person
    • Leader of the Competence GroupProf. Dr. Georg Rainer Hofmann+49 (221) 700048-0e-commerce@eco.de
    • eco Contact PersonKarin Karakaya+49 (221) 700048- 142e-commerce@eco.de
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    How Your Branding Enlivens Your Online Presence
    Online Marketing

    How Your Branding Enlivens Your Online Presence

    For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

    Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

    dotmagazine – Branding & Selling Online - online now!
    E-Commerce

    dotmagazine – Branding & Selling Online - online now!

    Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores...

    Digital Infrastructure – The Unsung Hero
    Datacenter

    Digital Infrastructure – The Unsung Hero

    Digital infrastructure, like data centers, networks, and the domain name system, is the unseen enabler of modern digital life and business. A look at how the eco Association is working to raise digital infrastructure to center stage in 2018.

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