23.06.2025
14:00 - 15:00 Uhr
City Brands

Join eco – Association of the Internet Industry and DOTZON, on Monday 23 June at 14:00 PM CEST (12:00 PM UTC / 8:00 AM EDT) for an enlightening webinar about how cities build their digital homes with digital city brands.

What's on the agenda?

Cities are not just physical places; they also exist in the digital world. For the ninth time since 2017, long-standing eco member DOTZON has presented the results of its “Digital City Brands 2025” study, revealing how successfully cities are using their digital identities to shape their online presence.

A digital city brand encompasses more than just a domain name; it serves as the digital home for a city's citizens, businesses, institutions, and organisations.

This webinar will demonstrate how leading cities are using their own top-level domains, such as .berlin or .hamburg, to increase visibility, build trust and promote economic and civic development.

Join us to learn:

  • Which cities will lead the digital city brand ranking in 2025?
  • How do digital identities enhance a city’s global image and competitiveness?
  • Why digital branding is a key element of modern urban strategys.
  • Best practices and insights from the latest DOTZON study.
  • How can cities apply for their own top-level domains in 2025?t

About the speaker

Katrin Ohlmer, Managing Director of DOTZON, is an expert in Internet governance, Internet infrastructure, and digital brands. She is the founder and managing director of DOTZON, a consultancy specializing in developing digital brands and identities.

She regularly speaks at international conferences and supports the Internet Governance Organization ICANN in developing policies which deal with the enhancement of the namespace on the Internet.

Who should attend

This event is aimed at professionals from city marketing, digital strategy, urban development, IT and public administration, as well as anyone interested in smart city branding and digital transformation.

We look forward to your participation and an inspiring discussion on the future of digital city brands!

The webinar will be held in English.