How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer...
For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.
Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.
The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy...
Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects...
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