eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of e-Government and Blockchain Applications.

The deadline for submission of texts is Sunday, 27 May 2018. If you are interested in submitting a text, please contact the dotmagazine team in advance.

Sichere Blockchain-Technologie heute und morgen Damit die Blockchain-Technologie mit zahlreichen Anwendungen stärker Eingang in den Geschäftsalltag finden kann, muss sie vor allem sicher sein. Security-Aspekte der Blockchain-Technologie standen daher im Zentrum der Gemeinschaftsveranstaltung der eco Kompetenzgruppe...

Als technische Plattform für digitale Innovationen ist die Blockchain zurzeit in aller Munde, ermöglicht sie doch als Querschnittstechnologie transparente und revisionssichere Transaktionen. Dabei scheinen die Anwendungsmöglichkeiten nahezu unbegrenzt zu sein. Stephan Zimprich, eco Director Blockchain, erläutert die...

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Which social media channels do German users trust? Find out more about social media usage & marketing in Germany. Social media in Germany may not be as regularly tapped into as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.

The landscape of top level domains is changing all the time. So, how do you select a TLD that is relevant to you? And what opportunities are offered by brand TLDs? How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer...

Beim jährlichen CSA Summit trifft sich die internationale E-Mail-Marketing-Branche, um sich über aktuelle Erkenntnisse und kommende Innovationen auszutauschen. In diesem Jahr wurde ein besonderer Veranstaltungsort in Frankfurt gewählt. Wie es dazu kam und was die Besucher dort erwartet, verrät CSA Director Julia Janßen-Holldiek...

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects...

Digital infrastructure, like data centers, networks, and the domain name system, is the unseen enabler of modern digital life and business. A look at how the eco Association is working to raise digital infrastructure to center stage in 2018.

Mit dem neuen Ressort „Digitale Geschäftsmodelle“ wird eco künftig noch themenübergreifender arbeiten, um sich gerade entwickelnde Wertschöpfungsverfahren mit den dafür benötigten Infrastrukturen zu verbinden. Im Interview erklärt Andreas Weiss, Leiter Digitale Geschäftsmodelle, wie er sich die Ausgestaltung...

Zum Jahreswechsel hat eco mit dem Bereich „Digitale Geschäftsmodelle“ ein neues, themenübergreifendes Ressort geschaffen. Die Leitung obliegt Andreas Weiss, der bereits seit acht Jahren als Direktor EuroCloud Deutschland_eco e. V. führt. Damit bündelt der größte Verband der Internetwirtschaft in Europa die vorhandenen...

Selbst in der digitalen Welt sind die Grenzen der EU-Länder noch sehr häufig spürbar. Die EU ist jedoch bemüht diese Grenzblockaden abzubauen, so auch beim Online-Shopping. Online-Händler müssen sich darum zukünftig auf neue Regeln einstellen: das Europäische Parlament hat heute am Dienstag, den 6. Februar, die...

Am 12. Dezember 2017 diskutierten über 200 Teilnehmer im alten Pfandhaus in Köln über das Thema Blockchain. Einen Rückblick zur Veranstaltung und einige spannende Statements der Referenten finden Sie hier:

DomainID: A solution to password fatigue & a boost to online privacy Social media accounts are becoming common identifiers for logging on to 3rd party websites. But what happens if you want to delete your Facebook account? Vittorio Bertola from Open-Xchange introduces a new framework for open online identities. Image ©...

Personally Identifiable Information, Blockchain, and Privacy: How anonymous is anonymized data? Data processing on a blockchain is widely perceived to be completely anonymous and therefore “immune” to data protection laws – which are applicable only for processing of personal data.Lawyers Natalie Eichler and Thorsten Jansen demonstrate some current and future applications of blockchain technology ...

Blockchain ist als technische Plattform für digitale Innovationen zurzeit in aller Munde. Sie ist eine Querschnittstechnologie für transparente und revisionssichere Transaktionen, die keiner zentralen Instanz bedürfen. Stephan Zimprich, Leiter der eco Kompetenzgruppe Blockchain, erklärt die wichtigsten Begriffe rund...

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.

For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.

How many online gamers do you need to fill a network? What occurs when a dozen million gamers play simultaneously? And how do the challenges of gaming infrastructure mirror those of e-commerce platforms? dotmagazine interview with Emile Schouwstra, Chief Commercial Officer at i3D.net, on latency in a global gaming environment. Image: ©...

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

Die E-Mail ist lebendiger als je zuvor und eine wichtige Komponente im Marketing-Mix. Leider wird das E-Mail-Marketing, Datenschutz und Datensicherheit von manchen Marketeers stiefmütterlich behandelt. Darunter leiden Zustellbarkeit und Reputation des Unternehmens. Ab Mai 2018 drohen bei Verstößen gegen die neue EU-Datenschutzgrundverordnung...

Employees these days want to avail of videos for workplace communication just as much as they use them for entertainment in their private lives. IT departments are thus confronted with the challenge of integrating the video medium into their existing IT infrastructure. The optimal approach here is to use an Enterprise Video...

What changes are happening in the provision and consumption of TV programming, in satellite communication, and in space technology? Markus Payer, Vice President Corporate Communications & PR at the satellite operator SES, talks to dotmagazine about recent trends and forthcoming innovations.  © Andrey Suslov |...

Daily Fantasy Sports have taken the U.S. by storm, improving the sports experience for consumers, and opening up opportunities for media companies and professional leagues and teams to further optimize the experience for fans around the globe. Now their counterpart, Daily Manager Games, are taking over the world! ©...

joining the dots in the Internet industry... This month, dotmagazine looks at the innovations of digital entertainment & AI, exploring how our free time is changing, the significance for global networks, and how business processes are being radically altered.

Der E-Commerce ist mittlerweile in alle Bereiche und Geschäftsfelder des Handels vorgedrungen, eine Unterscheidung zwischen traditionellem und digitalem Handel ist kaum noch sinnvoll. Die Entwicklung eine ganze Reihe neuer, zum Teil revolutionärer Geschäftsmodelle gehört zur DNA des Digitalen Handels. „Einige dieser...