Um die Technologie hinter der Kryptowährung Blockchain ranken sich zahlreiche Mythen, mit denen bei der Veranstaltung Blockchain PreMasters am 12. Dezember in Köln aufgeräumt wird. Lars Steffen, Business Development und Mitgliederentwicklung bei eco, ist Ansprechpartner für das Thema im Verband. Im Interview verrät...

Markus Schaffrin from the eco Association on the results of the eco Association studies into the German smart city and smart home markets, and opportunities for companies in the areas of smart city and smart home. © chombosan | istockphoto.com

Issues such as IoT, deep learning, or blockchain call for enormous distributed IT resources. Without broadband and simple connects to cloud providers, multi cloud would become a nightmare, explains Alexander Frese from ITENOS. © ktsimage | istockphoto.com

In immer mehr Branchen sorgt die Blockchain-Technologie für Gesprächsstoff. Nach dem Finanzsektor entdecken Industrie und auch die öffentliche Verwaltung die mit ihr verbundenen Möglichkeiten. Wo erste Anwendungen funktionieren und gleichzeitig derzeit noch Hürden liegen, erklärt Stephan Zimprich, Leiter der eco Kompetenzgruppe...

As more and more of our business processes become digital, companies are continually facing the challenge of ensuring not only the security of their systems and secrets, but also confirming the validity and veracity of external documents like contracts, invoices and payment advice. Blockchain can help to face these challenges,...

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

Thomas Rickert, Lawyer and Director of Names & Numbers at eco, talks about international network policy, creating dialog with the many stakeholders, and market competition. © Stepan Popov | istockphoto.com

Blockchain Masters 2018 – the Internet industry’s business and innovation conference on the blockchain trends of today and tomorrow On 15 February 2018, eco – Association of the Internet Industry and Heise Medien are organizing the Blockchain Masters 2018 in Hamburg. Blockchain experts, IT specialists and business...

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Der deutsche Smart-Home-Markt boomt und wird sich bis 2022 auf 4,3 Milliarden Euro verdreifachen. Insgesamt sechs Segmente untersucht die heute veröffentlichte Studie „Der deutsche Smart-Home-Markt 2017–2022. Zahlen und Fakten“ – dazu gehören auch Sicherheit und Zugangskontrolle, Unterhaltung, Gesundheit und betreutes...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices. Email Marketing is an awesome part of the online marketing mix....

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys. © frankpeters | istockphoto.com

Terry Zink, Program Manager at Microsoft, talked to eco’s Rosa Hafezi during the 2017 CSA Summit about getting phishers off your network and keeping them off. © weerapatkiatdumrong | istockphoto.com

On 25 May 2018, the EU General Data Protection Regulation (GDPR) will come into force. Dr. Katharina Küchler, Attorney at Law for eco Professional Services, offers an overview of what email marketers, senders and contracted data processors affected by the regulation can expect.

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order. With the EU General Data Protection Regulation (GDPR)...

Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio...

Email Marketing, Data Protection, Sender Reputation, and dealing with Phishing & Spamming... “The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly...

In den nächsten Jahren wird sich das Volumen des Smart-City-Marktes auf 43,8 Milliarden Euro verdoppeln. Die detaillierten Studienergebnisse stellt der eco Verband seinen Mitgliedern und allen Interessierten gerne auf Anfrage zur Verfügung. Die Studie „Der deutsche Smart-City-Markt 2017–2022. Zahlen und Fakten“...

The new InsurLab Germany initiative intends to support innovation in the insurance industry and facilitate startup growth. It will connect insurers directly with startups of different maturity levels, Torsten Oletzky, Member of the InsurLab Germany Task Force, explains. “Revolution or Evolution”: This question is...

Matteo Cagnazzo and Chris Wojzechowski, both researchers at the Institute for Internet Security, explore how security and privacy can be enhanced by blockchain technology. Blockchain is currently one of the most-hyped technologies. In this short article we will try to show where current downsides in blockchain security...

Data centers have to adapt to new business strategies and adopt new technologies to keep pace with their customers’ needs. Anthony Robinson from Corning Optical Communications explains how data centers can facilitate the rapidly increasing data traffic from the always-on consumer. Enterprise data centers have traditionally...

Ab dem 25. Mai 2018 tritt die EU-Datenschutz-Grundverordnung (DSGVO) in Kraft. Sie löst das bisherige nationale Datenschutzrecht Bundesdatenschutzgesetz (BDSG) in Deutschland ab. Dr. Katharina Küchler, Rechtsanwältin im eco Geschäftsbereich Professional Services, gibt im Interview einen Überblick, was auf die betroffenen...

Online retail has moved quickly beyond desktop online shops. Lars Hofacker and Dorothee Frigge of the EHI Retail Institute spoke to dotmagazine about the systems used by online shops in Germany, the optimal mix of online payment methods, the EHI seal of trust, and the future of online retail, as they see it. Photo credit...

Electronic health records (EHRs) have been a long time coming. Is blockchain technology a solution for the difficult issues of data privacy and patient autonomy? Dr. Christina Czeschik of Serapion explores the potential and shortcomings of using a blockchain for EHRs.

New methods of conducting payments and bank business have been developed since the early days of the Internet; Credit cards, direct debit cards, and e-money transactions are widely accepted and increasingly popular. However, all these payment methods require two things: banks and a regulated currency. With the emergence...

Keeping your online business afloat and your customers happy requires constant availability, fast load times, and the flexibility to handle surges in demand. A scalable and flexible infrastructure is essential to survive in the competitive world of e-commerce. dotmagazine spoke to Dr. Thomas Fischer, Principal IT Architect...

If your company is part of the financial ecosystem and you are considering expanding your business in Germany, you are probably thinking: Frankfurt. But why? Take a look at the reasons – and the potential Frankfurt has to offer. Mathias Röckel explains. Whether you are travelling to Frankfurt by plane, train or car,...