E-Mail aus Sicht eines Marketers   Unter diesem Motto stand das Treffen der Kompetenzgruppe (KG) E-Mail am 3. Februar 2022. Nachdem der Schwerpunkt der KG in den letzten Jahren eher auf technischen Themen und stark auf der Sicht der Empfänger- bzw. ISP-Seite lag, gingen wir in diesem Jahr stärker auf die Belange...

Wie können kommerzielle Versender das Beste aus der E-Mail als Marketinginstrument herausholen? Maike Marx, Marketing & Event Manager der Certified Senders Alliance berichtet vom CSA Digital Email Summit 2021.

DNS-basierte Blocklisten (DNS Based Realtime Blocklists; DNSBL) helfen Mailserver-Administratoren, Spam zu filtern. Ein eco Dokument gibt Hilfestellung bei der Auswahl passender Blocklisten.

Der CSA Digital Email Summit versammelt 2021 online wieder die besten Köpfe der Branche. Jahr für Jahr begrüßt die CSA werbetreibende Unternehmen sowie Email- und Internet-Service-Provider zum CSA Email Summit. Im zweiten Jahr in Folge findet die international renommierte, englischsprachige Veranstaltung als reines Online-Event statt.

Weltweit führende Köpfe der Email-Branche kamen im Herbst 2020 zum CSA Digital Email Summit zusammen. Unter dem Motto „Bridging the Gap – Reality vs. Expectations“ diskutierten rund 600 Teilnehmer über neueste Technologien und Trends.

Die weltweit besten Köpfe der Email-Branche bringt der CSA Digital Email Summit diesen Herbst virtuell zusammen. Ab dem 31. August 2020 veranstaltet die Certified Senders Alliance (CSA) zahlreiche Vorträge und Workshops. Die CSA erwartet zur englischsprachigen Eventreihe hunderte Experten, die sich online austauschen hinsichtlich neuester Technologien und Trends für den Versand von kommerziellen Emails.

Vom 22. bis 24. April findet in Köln der CSA Email Summit statt. Im Interview erklären Julia Janßen-Holldiek und Maike Marx, wie die Veranstaltung helfen kann, die Lücke zwischen (Kunden-) Erwartungen und der Realität zu schließen.

Rafael Laguna, CEO of Open-Xchange, speaks to Julia Janssen-Holldiek from the CSA about innovation, open source systems, and Hotel California.

Marty Krátký-Katz, Member of the Acceptable Ads Committee, on balancing the needs of users and publishers through responsible advertising. Read more on dotmagazine.

Stephan Hradek from the CSA provides the basics on the BIMI standard for displaying logos in email marketing, underlining that BIMI is not just about colorful logos, but also the trust mechanism behind them. Read more on dotmagazine.

A good reputation, relevant content, and consistent list hygiene are the basis of email marketing success, advises Julia Janssen-Holldiek, Director of the CSA. Read more on dotmagazine.

Trust in digital has become business critical, Lars Steffen, Director of eco International, says - because bad user experience does not induce customers to buy. Read more on dotmagazine.

In this issue, dotmagazine explores how industry, government, law enforcement, and civil society can work together to make the Internet bigger, better and safer for everyone.

Rafael Laguna, CEO of Open-Xchange talks to Julia Janssen-Holldiek from the CSA about innovating email and achieving security through openness. Read more on dotmagazine.

Willem Voogt from Aangetekend B.V. draws the comparison between attention value in physical and electronic mail, and looks at the influence of the eIDAS Regulation and the GDPR on email reliability. Read more on dotmagazine.

John Levine from the Universal Acceptance Steering Group at ICANN speaks to Julia Janssen-Holldiek (CSA) about the potential of internationalized email addresses to communicate with billions. Read more on dotmagazine.

This month, dotmagazine explores the interplay between online and offline identities, identity management & authentication, and compliance with eIDas & the GDPR.

Neal McPherson from 1&1 IONOS, on handing back control of data & identity management to the user through implementing the open ID4me single sign-on standard. Read more on dotmagazine.

Magnus Eén from Westwing and Dr. Conny Junghans from 1&1 spoke to Julia Janssen-Holldiek (CSA) about introducing schema.org to enhance commercial emails. Read more on dotmagazine.

Tobias Herkula from Cyren explains to Julia Janssen-Holldiek (CSA) why marketers need computational trust to protect their brand online. Read more on dotmagazine.

DNSSEC does two things: It ensures you’re talking to the right online resource, and it verifies that the information you receive has not been tampered with, Patrick Koetter from sys4 AG explains. Read more on dotmagazine.

Mark Robbins from Salesforce explains how interactivity is breathing new life into email, and its impact on conversions, spend, & customer relationships. Read more on dotmagazine.

Hannah Kreyenberg from Hornet Security, on the importance of email security for the success of digitalization and the protection of company assets. Read more on dotmagazine.

Email has become a vital e-commerce tool, and new initiatives are set to improve security, user experience, and ROI, say Marcel Becker from Verizon Media Group and Seth Blank from Valimail. Read more on dotmagazine.

Leonie Jonker from Paula’s Choice Skincare, on email’s power to retain customers and improve communication and interaction through customer feedback. Read more on dotmagazine.

Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy. Read more on dotmagazine.

Vittorio Bertola & Robert Virkus from Open-Xchange, on an open-source, interoperable messaging system freely accessible to nearly 4 bn email users worldwide. Read more on dotmagazine.

This month, dotmagazine looks at women in tech, new work, secure communications, and the revolutionary power of email in customer communication.