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Email Authentication für Empfänger
E-Mail

Email Authentication für Empfänger

 

21.06.2022
Best Practices für E-Mail-Marketing
E-Mail

KG E-Mail Februar 2022

E-Mail aus Sicht eines Marketers   Unter diesem Motto stand das Treffen der Kompetenzgruppe (KG) E-Mail am 3. Februar 2022. Nachdem der Schwerpunkt der KG in den letzten Jahren eher auf technischen Themen und stark auf der Sicht der Empfänger- bzw. ISP-Seite lag, gingen wir in diesem Jahr stärker auf die Belange...

18.02.2022
CSA lädt ein zum Digital Email Summit 2021
E-Mail

Die E-Mail als Marketinginstrument

Wie können kommerzielle Versender das Beste aus der E-Mail als Marketinginstrument herausholen? Maike Marx, Marketing & Event Manager der Certified Senders Alliance berichtet vom CSA Digital Email Summit 2021.

29.07.2021
Auswahl einer DNSBL 1
E-Mail

Auswahl einer DNSBL

DNS-basierte Blocklisten (DNS Based Realtime Blocklists; DNSBL) helfen Mailserver-Administratoren, Spam zu filtern. Ein eco Dokument gibt Hilfestellung bei der Auswahl passender Blocklisten.

01.07.2021
CSA lädt ein zum Digital Email Summit 2021
E-Mail
Pressemitteilung

CSA Digital Email Summit 2021

Der CSA Digital Email Summit versammelt 2021 online wieder die besten Köpfe der Branche. Jahr für Jahr begrüßt die CSA werbetreibende Unternehmen sowie Email- und Internet-Service-Provider zum CSA Email Summit. Im zweiten Jahr in Folge findet die international renommierte, englischsprachige Veranstaltung als reines Online-Event statt.

20.05.2021
CSA lädt ein zum Digital Email Summit 2021
E-Mail

CSA Digital Email Summit baute online Brücken

Weltweit führende Köpfe der Email-Branche kamen im Herbst 2020 zum CSA Digital Email Summit zusammen. Unter dem Motto „Bridging the Gap – Reality vs. Expectations“ diskutierten rund 600 Teilnehmer über neueste Technologien und Trends.

08.01.2021
CSA lädt ein zum Digital Email Summit 2021
E-Mail
Pressemitteilung

CSA lädt ein zum Digital Email Summit 2020

Die weltweit besten Köpfe der Email-Branche bringt der CSA Digital Email Summit diesen Herbst virtuell zusammen. Ab dem 31. August 2020 veranstaltet die Certified Senders Alliance (CSA) zahlreiche Vorträge und Workshops. Die CSA erwartet zur englischsprachigen Eventreihe hunderte Experten, die sich online austauschen hinsichtlich neuester Technologien und Trends für den Versand von kommerziellen Emails.

21.08.2020
CSA Email Summit
Events

E-Mail der Zukunft noch erfolgreicher machen

Vom 22. bis 24. April findet in Köln der CSA Email Summit statt. Im Interview erklären Julia Janßen-Holldiek und Maike Marx, wie die Veranstaltung helfen kann, die Lücke zwischen (Kunden-) Erwartungen und der Realität zu schließen.

24.02.2020
The Second Wave of Innovation for the Internet
© Urupong | istockphoto.com
Künstliche Intelligenz
dotmagazine

The Second Wave of Innovation for the Internet

Rafael Laguna, CEO of Open-Xchange, speaks to Julia Janssen-Holldiek from the CSA about innovation, open source systems, and Hotel California.

12.02.2020
A Brief History of Acceptable Ads
© Hipspeeds | istockphoto.com
E-Mail
dotmagazine

A Brief History of Acceptable Ads

Marty Krátký-Katz, Member of the Acceptable Ads Committee, on balancing the needs of users and publishers through responsible advertising. Read more on dotmagazine.

04.02.2020
What is BIMI?
© bankrx | istockphoto.com
E-Mail
dotmagazine

What is BIMI?

Stephan Hradek from the CSA provides the basics on the BIMI standard for displaying logos in email marketing, underlining that BIMI is not just about colorful logos, but also the trust mechanism behind them. Read more on dotmagazine.

03.02.2020
10 Resolutions for Successful Email Marketing in 2020
© DEPROS | istockphoto.com
E-Mail
dotmagazine

10 Resolutions for Successful Email Marketing in 2020

A good reputation, relevant content, and consistent list hygiene are the basis of email marketing success, advises Julia Janssen-Holldiek, Director of the CSA. Read more on dotmagazine.

28.01.2020
Making the Internet a Safer Place to Be - doteditorial
© Olivier Le Moal | istockphoto.com
Sicherheit
dotmagazine

Making the Internet a Safer Place to Be - doteditorial

Trust in digital has become business critical, Lars Steffen, Director of eco International, says - because bad user experience does not induce customers to buy. Read more on dotmagazine.

23.01.2020
dotmagazine: Trust - The Way Forward - now online
© Olivier Le Moal | istockphoto.com
Politik & Recht
dotmagazine

dotmagazine: Trust - The Way Forward, now online

In this issue, dotmagazine explores how industry, government, law enforcement, and civil society can work together to make the Internet bigger, better and safer for everyone.

22.01.2020
Email – A Wonderful Tool with a lot of Freedom
© GarryKillian | istockphoto.com
E-Mail
dotmagazine

Email – A Wonderful Tool with a lot of Freedom

Rafael Laguna, CEO of Open-Xchange talks to Julia Janssen-Holldiek from the CSA about innovating email and achieving security through openness. Read more on dotmagazine.

18.12.2019
Sorting the Wheat from the Chaff - The Attention Value of Emails in an Ever-Increasing Stream of Messages
© higyou | istockphoto.com
E-Mail
dotmagazine

Sorting the Wheat from the Chaff - The Attention Value of Emails in an Ever-Increasing Stream of Messages

Willem Voogt from Aangetekend B.V. draws the comparison between attention value in physical and electronic mail, and looks at the influence of the eIDAS Regulation and the GDPR on email reliability. Read more on dotmagazine.

08.10.2019
Email Address Internationalization - Communicating with Billions 1
© ComicSans | istockphoto.com
E-Mail
dotmagazine

Email Address Internationalization - Communicating with Billions

John Levine from the Universal Acceptance Steering Group at ICANN speaks to Julia Janssen-Holldiek (CSA) about the potential of internationalized email addresses to communicate with billions. Read more on dotmagazine.

07.10.2019
dotmagazine - Digital Identities: Part 1 now online!
© Rick_Jo | istockphoto.com
Domains
dotmagazine

dotmagazine - Digital Identities: Part II now online!

This month, dotmagazine explores the interplay between online and offline identities, identity management & authentication, and compliance with eIDas & the GDPR.

25.09.2019
ID4me – the Identity Layer the Internet Founders Forgot to Build
© bowie15 | istockphoto.com
E-Mail
dotmagazine

ID4me – the Identity Layer the Internet Founders Forgot to Build

Neal McPherson from 1&1 IONOS, on handing back control of data & identity management to the user through implementing the open ID4me single sign-on standard. Read more on dotmagazine.

18.09.2019
Making Inboxes Smart with schema.org
© 3quarks | istockphoto.com
E-Mail
dotmagazine

Making Inboxes Smart with schema.org

Magnus Eén from Westwing and Dr. Conny Junghans from 1&1 spoke to Julia Janssen-Holldiek (CSA) about introducing schema.org to enhance commercial emails. Read more on dotmagazine.

16.09.2019
Protecting Brand Identity in Email
© yuriz | istockphoto.com
E-Mail
dotmagazine

Protecting Brand Identity in Email

Tobias Herkula from Cyren explains to Julia Janssen-Holldiek (CSA) why marketers need computational trust to protect their brand online. Read more on dotmagazine.

13.09.2019
Adding Trust & Security to Internet Interactions with DNSSEC
© RaStudio | istockphoto.com
Sicherheit
dotmagazine

Adding Trust & Security to Internet Interactions with DNSSEC

DNSSEC does two things: It ensures you’re talking to the right online resource, and it verifies that the information you receive has not been tampered with, Patrick Koetter from sys4 AG explains. Read more on dotmagazine.

12.09.2019
Domains
dotmagazine

dotmagazine - Digital Identities: Part 1 now online!

This month, dotmagazine explores the interplay between online and offline identities, identity management and authentication, and finding things in the Internet of Things.

11.09.2019
Interactive Email
© Marcus Millo | istockphoto.com
E-Mail
dotmagazine

Interactive Email

Mark Robbins from Salesforce explains how interactivity is breathing new life into email, and its impact on conversions, spend, & customer relationships. Read more on dotmagazine.

06.09.2019
Prospects for a Future in Digital Communication – What About Security?
© weerapatkiatdumrong | istockphoto.com
E-Mail
dotmagazine

Prospects for a Future in Digital Communication – What About Security?

Hannah Kreyenberg from Hornet Security, on the importance of email security for the success of digitalization and the protection of company assets. Read more on dotmagazine.

04.09.2019
The Email Revolution Transforming Customer Experience
© The7Dew | istockphoto.com
E-Mail
dotmagazine

The Email Revolution Transforming Customer Experience

Email has become a vital e-commerce tool, and new initiatives are set to improve security, user experience, and ROI, say Marcel Becker from Verizon Media Group and Seth Blank from Valimail. Read more on dotmagazine.

02.09.2019
Building Relationships Through Customer Feedback
© phototechno | istockphoto.com
E-Mail
dotmagazine

Building Relationships Through Customer Feedback

Leonie Jonker from Paula’s Choice Skincare, on email’s power to retain customers and improve communication and interaction through customer feedback. Read more on dotmagazine.

30.08.2019
The Future of Email – Email Just For You
© Talaj | istockphoto.com
E-Mail
dotmagazine

The Future of Email – Email Just For You

Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy. Read more on dotmagazine.

29.08.2019
Introducing COI: An Open Chat System Based on Email
© TShum | istockphoto.com
E-Mail
dotmagazine

Introducing COI: An Open Chat System Based on Email

Vittorio Bertola & Robert Virkus from Open-Xchange, on an open-source, interoperable messaging system freely accessible to nearly 4 bn email users worldwide. Read more on dotmagazine.

28.08.2019
Unleashing Creativity in Work & Life - New Work & Digital Communications: Part 2 now online!
© Peshkova | istockphoto.com
New Work
dotmagazine

Unleashing Creativity in Work & Life - New Work & Digital Communications: Part 2 now online!

This month, dotmagazine looks at women in tech, new work, secure communications, and the revolutionary power of email in customer communication.

28.08.2019

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