Mit dem Netzpolitischen Jubiläumsforum am 29. September feiert eco sein 25-jähriges Bestehen. Fokusthemen beim Forum sind digitale Souveränität, digitale Leistungsfähigkeit sowie IT-Sicherheit und Vertrauen. Interessierte können via Livestream am #ecoForum2020 teilnehmen und online mitdiskutieren. Warum die Entscheidung...

Wie startet man eine erfolgreiche Applikationstransformation? Und wie skaliert man die Anwendungsmodernisierung auf Unternehmensebene? Das sind nur zwei der zahlreichen Breakoutsessions, die wir am 16.09.2020 ab 10.30 Uhr auf dem IBM Forum Anwendungsmodernisierung mit Ihnen beleuchten wollen. Sind Sie dabei?

Der Koalitionsausschuss hat im März 2020 eine Investitionsoffensive für Deutschland beschlossen, die mit Förderprogrammen und regulatorischen Vereinfachungen in den Bereichen Bauen, Wohnen und Digitalisierung untermauert werden soll. Für bedeutende Infrastrukturprojekte sollen im Verkehrssektor und beim Ausbau digitaler...

The two speakers from Witt will report on how they have put BIMI into practice. From the implementation of DMARC reject at domain level, to the roll-out of BIMI in 18 countries: several challenges had to be overcome. The following questions will be dealt with: What was the initial trigger? How could management be won over, and what organizational implications were there? What have been the successes to date, and how do they see the future of BIMI in the company?

Dr. Conny Junghans - Expert Data-driven Products, 1&1 Mail & Media GmbH Arne Allisat - Head of Mail Security, 1&1 Mail & Media Applications SE – WEB.DE/GMX

More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However, the content within these messages is still limited – messages are static, can become out of date, and are not actionable without opening a browser. With this in mind, dynamic mail was created. Dynamic mail modernizes and enhances email by facilitating the creation of messages that deliver and update real-time information and allow consumers to take interactive actions directly within the email. This technology enables email senders to provide more engaging, interactive, and actionable user experiences, while keeping users safe. Join an expert from Gmail to learn how major brands have already seen a 100% increase in clicks using this technology and how you can engage your audiences in a new way.

The relationship between a brand and an ESP is vitally important for the success of both, and misalignment over who is responsible for delivery and inbox placement is one of the biggest causes of tension and relationship breakdown. In this session, Alice Cornell and Tamara Bond draw a line in the sand regarding these responsibilities. They will discuss their disaster stories when expectations don’t meet reality, and highlight the successes obtainable by achieving a positive symbiosis between two teams who are ultimately on the same side.

This talk will look at how a major marketing platform and a major mailbox provider see the world of consumer email. It will explore where views differ, where reality is distorted and where ideas don’t match. It will highlight why they are in fact traveling on the same road and how collaboration can build bridges.

The workshop series deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with reference to issues that have arisen in the context of certification and complaint procedures. In addition to the "classics" of permission, formal requirements and the legal frameworks of other selected countries will be discussed.

The workshop series deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with reference to issues that have arisen in the context of certification and complaint procedures. In addition to the "classics" of permission, formal requirements and the legal frameworks of other selected countries will be discussed.